Aldi's new toy drop, with a mini store shopping cart, has fans obsessed 🛒
To its superfans, Aldi can do no wrong with whatever it sells — bottled beverages, canned vegetables, fresh produce, bags of snacks, or even toys.
Aldi, the popular low-priced grocery chain that’s spreading across America’s neighborhoods at a furious pace, come out this month with a line of kids’ playsets inspired by its own store.
There’s a pretend checkout lane with a toy cash register, plenty of toy grocery food sets, Aldi food crates and shopping bag, and even a mini Aldi shopping cart.
The collection caused a stir across social media. But one item is especially coveted — the Aldi toy shopping cart.
Aldi first added the fun toy shopping cart to its “Finds aisle” — a middle row of a mismatch of items that typically have nothing to do with groceries — in February 2024.
“It quickly went viral thanks to social media and posts across our Aldifan pages,” an Aldi spokesperson told Bagable.com. “Now we're introducing our latest Aldi Gear drop for kids. Each of these products was designed to spark creative, pretend shopping moments between parents and kids, bringing the fun of an Aldi grocery trip into their home.”
All of the products are available while supplies last, the retailer said.
The toy offerings include:
Aldi shopping cart ($14.99)
[Photo credit: Aldi] Aldi cash register ($19.99)
[Photo credit: Aldi] Aldi produce plush toys ($6.99 each)
[Photo credit: Aldi] Aldi play pretend shopping set ($12.99)
[Photo credit: Aldi] Aldi toy food market ($39.99)
[Photo credit: Aldi] Aldi plastic building block toys that assemble into an Aldi delivery truck and an Aldi store ($6.99 each)
[Photo credit: Aldi] 
[Photo credit: Aldi]
Aldi’s irresistible “aisle of shame”
With its no-frills, small-sized, hybrid grocery/discount store concept, Aldi sits in a sweet spot with US households as more families turn to low-cost sellers of groceries and everyday essentials to help them stay within budget and keep expenses down.
Its shoppers, including the 3.5 million members of the Aldi Aisle of Shame Facebook page, appreciate Aldi’s small-store format for another reason — it allows them to save time by getting in and out of the store quickly compared to a Walmart Supercenter.
Plus, every Aldi store has a middle aisle called “Aldi Finds,” also dubbed as the “aisle of shame.” It’s stocked with all kinds of unexpected items — candles, clothing, shoes, pet products, lawn decoration, home decor, school supplies and toys.
Shoppers never know what they might there because the retailer refreshes its Aldi Finds items regularly to keep them on their toes. The toy drop is just the latest example of this strategy.
Aldi currently operates more than 2,300 stores in the US and plans to add 225 more to its store fleet this year.
That would be the most stores Aldi will open in one year in its nearly 50-year US history, the retailer said.