She may now be the most famous celebrity to have a signature Erewhon smoothie
Hailey Bieber has one. So does Olivia Rodrigo, Travis Scott, Bella Hadid, Kendall Jenner, Sabrina Carpenter, and Christina Aguilera. Now Barbie, too, has a signature smoothie at the ultra-expensive grocery store Erewhon.
Los Angeles-based Erewhon is a celebrity and influencer hotspot, where a 24-pack of canned Erewhon spring water costs $80, a two-pack bundle of soup in a jar sets you back $50, and a store tote bag is priced at a hefty $143.
Then there’s Erewhon’s viral smoothies.
Erewhon’s $20 Strawberry Glaze Skin Smoothie debuted in 2022 to coincide with the launch of Hailey Bieber’s Rhode skincare brand in the same year. Bieber’s signature drink was crafted with almond milk, organic strawberries, bananas, avocado, collagen peptides, hyaluronic acid and sea moss gel, among other high-end ingredients. It triggered a TikTok frenzy.
So much so that since then, a slew of other celebs have attached their name and personalities to their own Erewhon smoothies.
The newest addition to the growing Erewhon celeb smoothie collabs is none other than Barbie.
To celebrate her March 9 birthday, Erewhon created “Birthday Wish Smoothie by Barbie.”
The drink’s ingredients include organic oat Milk, organic coconut water, coconut whip, pure ground vanilla, sprinkles, organic certified Erewhon A2 whey, organic gluten-free oats, organic banana, organic tocos, organic goji berries, organic maple syrup and organic pitaya.
The price of this limited-time concoction (available only in LA until April 8): $21.
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