Shoppers are grabbing more groceries at the gas station
American consumers are feeling stressed and stretched. They’re finding some retail relief just a few feet from the fuel pump.
Convenience stores like Circle K were among just a handful of retailers that had more customers coming into their stores year-over-year in March, according to Kantar Retail’s monthly shopper tracking survey.
Placer.ai, which uses mobile-device location data to track foot traffic, said in December that “C-store” chains like Kwik Trip and Buc-ee’s saw year-over-year growth in the number of shoppers coming to their stores in 2024.
That has happened, retail experts say, as convenience chains have sought to improve their food and beverage offerings while keeping prices affordable and younger shoppers, and those with children, are particularly drawn to the stores’ combination of selection and convenience.
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