This collab is smart on multiple levels. Tripling Dove's sales rate while pulling Gen Z into a legacy brand is exactly what a good partnership should do. Crumbl gets shelfspace at Walmart beyond just cookies, and Dove taps into that experiential hype Crumbl's built. The February hint makes me think they'll launch during Valentine's season wich would be perfect timing.
This collab is smart on multiple levels. Tripling Dove's sales rate while pulling Gen Z into a legacy brand is exactly what a good partnership should do. Crumbl gets shelfspace at Walmart beyond just cookies, and Dove taps into that experiential hype Crumbl's built. The February hint makes me think they'll launch during Valentine's season wich would be perfect timing.
A smart play by both brands on multiple levels, and especially going after Gen Z shoppers.