E.l.f. Cosmetics and H&M are bringing something special to their fans - limited-edition fragrances inspired by e.l.f.’s most popular makeup products.
The three-piece collection, which marks e.l.f. Beauty’s ELF 0.00%↑first-ever foray into perfumes, includes Power Grip - Salty Drip, Halo Glow - Luminous Cloud and Camo Blend - Nude Canvas.
"The world is craving more liberation, imagination and self-expression. e.l.f. and H&M answer the call with a multi-sensory journey extending the boundaries of fan-favorite franchises Power Grip, Halo Glow and Camo,” said Kory Marchisotto, chief marketing officer with e.l.f. Beauty.
Power Grip - Salty Drip is a blend of eucalyptus, cedarwood and sea salts, while Halo Glow – Luminous Cloud’s scent is infused with notes of magnolia, vanilla and amber. Camo Blend – Nude Canvas blends vanilla, musk and palo santo.
Each perfume in the collection is also matched with a corresponding limited-edition accessory.
“Being part of e.l.f’s first venture into fragrance is especially meaningful, and together we set out to create something unexpected — bringing premium craftsmanship to fragrance in a way that is modern, expressive and accessible. This collection reflects our shared belief in democratizing access to high-quality beauty experiences,” said Cathrine Wigzell, general Manager with H&M Beauty.
The fragrances (exclusive to H&M and priced at $30 each) debuted on Jan. 29 in select H&M stores worldwide.
