Hispanics spend trillions of dollars in the US. Something is different this year
By Parija Kavilanz and Sarina Trangle
America’s Hispanic community has trillions of dollars in buying power. The way they wield it appears to be changing in 2025.
Economic uncertainty and inflation have broadly weighed on American consumers, but there are signs that additional pressure on Hispanics, who make up roughly a fifth of the population, is further changing their spending habits.
Some retailers are seeing substantially less in-store shopping by Hispanic customers, which experts attribute in part to concern about immigration enforcement that is making them hesitant to participate in public life and cautious about spending. Boycotts of some companies may also be denting sales.
A new report from market research and consulting firm Kantar, developed partly in response to inquiries from a large American retailer, found that first-quarter in-store shopping rates among Hispanic shoppers fell further year-over-year than among non-Hispanics.
—Read the full story on Investopedia
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