Kit Kat has a new shape for Christmas 🎅
Kit Kat is paying homage to Santa this year in a big way.
The iconic candy brand for the first time has created a new shape for the holidays that’s nothing like its slim chocolate-coated rectangular wafer bars.
The festive Kit Kat, revealed on Monday, is shaped like Santa Claus. Santa is sitting and on the soles of his chocolate boots are imprinted the words “Kit Kat.”
“Our first-ever shape, Kit Kat Santas, builds on the Kit Kat brand's product portfolio to offer a new way to bring fun to consumers," Scott Sorensen, associate manager for the Kit Kat brand, said in a statement.
The Santa-shaped Kit Kat, he said, is crispier than the traditional Kit Kat bar, and just might become “a newfound annual ritual.”
Kit Kat Santas are available for a limited time in stores nationwide in 8.85 ounce snack size bags.