🎨 🥁Pantone's color of 2025 is ...
“Mocha Mousse” is going to color our world in 2025!
Color forecasters at the Pantone Color Institute have declared the soft, rich brown hue as next year's color of the year.
According to Pantone experts, “Mocha Mousse nurtures with its suggestion of the delectable quality of cacao, chocolate and coffee, appealing to our desire for comfort.”
“Underpinned by our desire for every day pleasures, Mocha Mousse expresses a level of thoughtful indulgence,” Leatrice Eiseman, executive director Pantone Color Institute, said in a statement.
“Sophisticated and lush, yet at the same time an unpretentious classic, Mocha Mousse extends our perceptions of the browns from being humble and grounded to embrace aspirational and luxe,” Eiseman said. “Infused with subtle elegance and earthy refinement, Mocha Mousse presents a discreet and tasteful touch of glamour. A flavorful brown shade, Mocha Mousse envelopes us with its sensorial warmth.”
Once the color of the year is declared, brands rush to produce all kinds of products — clothing, footwear, makeup, jewelry, luggage, home decor and furnishings and houseware in that shade.
To arrive at its annual decision on the hue of the New Year, a practice it first started in 1999, Pantone's color team study both macro and micro trends in fashion, art, travel, consumer products, social media, technology and other influences around the world that best encapsulate and reflect the prevailing mood of society.
In some years, it was more than one color. Pantone picked two colors for 2016: baby blue and dusty pink, describing them as "welcoming colors that fulfill our yearning for reassurance and security."
2021 was also a year of two colors: “ultimate grey” and “illuminating.”
Pantone, on its website, gave a sneak peek into brands that are ready with Mocha Mousse offerings in 2025. They include a Motorola phone, Joybird-branded furniture, Spoonflower wallpaper designs, Ipsy makeup sets and Pura fragrance diffuser sets.
“A color like Mocha Mousse is one that will resonate well in the beauty industry because while is it neutral, it’s also a statement color,” Jan Arnold, co-founder of leading nail care brand, CND, said in a comment to Bagable.com.
“The warm brown shade works well through all seasons (yes brown nails never go out of season!) and works not just for nails, but for lip color, eyeshadow and more,” Arnold said. “I’m excited to see how it translates in all aspects of beauty over the next year and personally am excited to use it for some fun nail art inspiration. I do believe it is extremely flattering to all skin tones - warm and relaxed but chic and new!”