🐣Fluffy, frozen & fashionable: Peeps spread its sweetness with Hello Kitty + Peeps plush bunnies and an ICEE drink

Hello Kitty X Peeps Collab exclusively for Walmart [Photo credit: Just Born, Inc.]

There’s a new way for Peeps fans this year to experience the iconic Easter-time marshmallow candy chicks. Try a Peeps-flavored frozen drink or Peeps marshmallow-flavored milk, or even snuggle with a Hello Kitty Peeps plush bunny.

If you love the cute Peep chicks but aren’t particularly fond of their sugary sweetness for yourself or the kids, Peeps is rolling out a line of toys, jewelry and other collectibles, with the help of some famous brand names.

First up, Peeps-maker Just Born, Inc. and The ICEE Company have create a limited-time Peeps-inspired ICEE in time for Spring.

“We’re always looking for fun, innovative ways to surprise our fans, and bringing the sweet, fluffy taste of Peeps marshmallow to an ICEE does just that,” Kimmra Hingher, vice president of marketing at ICEE, said in a statement.

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What does it taste like? Apparently, like you’re “sipping on a Peeps-flavored ICEE,” according to the folks behind Peeps.

If you really, really want to try the Peeps-flavored frozen drink - and maybe a brain freeze to go with it - it will be available at participating convenience stores, movie theaters, theme parks and select Target stores, among other locations.

Polly Pocket & Hello Kitty Peeps

Peeps has a few other sweet Easter surprises this year.

"We love finding new ways to bring the magic of Peeps beyond the candy aisle, and this year's collaborations are some of our most exciting yet," Caitlin Servian, brand manager for Peeps, said in a statement.

Polly Pocket x Peeps toy [Photo credit: Just Born, Inc.]

There’s a new Polly Pocket X Peeps toys where each toy Peeps opens to reveal a bunny-themed world, complete with Easter-themed accessories.

For Hello Kitty fans who crave Peeps, the two iconic brands have joined forces on an exclusive line of products available in select Walmart stores nationwide that include co-branded plush bunnies, cups, notebooks and accessories.

How about Peeps-flavored milk? The brand has partnered with Promised Land Dairy to create a limited-edition Peeps sweet marshmallow-flavored milk.

For its four-legged friends, Peeps is rolling out limited edition Milk-Bone Peeps treats in festive spring shapes, including the classic bone, the Peeps bunny and the Peeps Chick.

Alex + Ani and Peeps joined forces to create a jewelry collection [Photo credit: Just Born, Inc.]

Finally, you can eat your Peeps and wear them, too, with a new line of ALEX + ANI X Peeps jewelry collection that includes the popular Peeps marshmallow design on charms, bangles, bracelets and necklaces in fun bright colors.