Sweethearts, the iconic Valentine’s Day tiny colorful heart-shaped candies that bear cute messages such as “Be Mine,” “Love You,” “XOXO” and “First Kiss,” is doing something spooky — and brilliant — for Halloween this year.
The candy brand is erasing those messages, draining the colors from its candy hearts, and coming out with all-white, blank heart candies, targeted specifically for “ghosters.”
"Sweethearts aren't just for Valentine's Day anymore," Evan Brock, vice president of marketing for Spangler Candy Company, the maker of Sweethearts, said in a statement on Tuesday. "With Ghosted Sweethearts, we're putting a stake in the heart of Halloween season and poking fun at ghosting, a spooky phenomenon of modern dating."
“Ghosting” is a colloquial term for behavior that involves an abrupt end of any communication with another person and also avoiding any contact with them. It’s generally considered to be quite rude.
So, as sweet revenge, the candymaker has created special-edition “Ghosted Sweethearts” candy boxes to send directly to the “ghoster.”
The company will even step in to help.
The limited-edition custom candies (priced at $8 a box ) are available while supplies last.
This is BRILLIANT 🖤🤍👻