There’s a major trading cards boom happening right now.
Millennial parents and GenZers are fueling the collectible cards craze. How big is the resurgence of trading cards? Influencer and wrestler Logan Paul just sold a rare Pokémon card he owned for more than $16 million.
Trading cards were a big trend at Toy Fair 2026 in New York City, where Bagable.com spoke with Kayou, a leading trading cards brand in China.
Kayou arrived in the US in the fall with the launch of three card series tied to global franchises “My Little Pony,” “Naruto” and “Tokidoki.”
The company told Bagable.com that it will debut “KPop Demon Hunters” trading cards in the US market in the summer.
