👰🏻It’s wedding season—and tariff season. That’s lifting the prices of brides' dresses
If there wasn’t enough for brides-to-be to fret about this wedding season–menus, seating arrangements, future in-laws–there’s something else to watch for this year: tariffs.
The average cost of a wedding dress this year is expected to be $2,000, according to an estimate of off-the-rack and made-to-order gowns by wedding planning and marketplace site, The Knot. (Only 10% of brides wore custom dresses last year, The Knot said.) The average cost of a wedding dress in 2018 was $1,600, according to Weddire.
About 9f the bridal gowns sold in the US are imported from China, according to the National Bridal Retailers Association, which represents thousands of independent businesses, meaning they’re heavily exposed to tariffs. (The NBRA estimated the value of the U.S. bridalwear market at $28 billion in 2023.)
Bridal shops are struggling to plan purchases, budget and project sales, said NBRA vice president Sandra Gonzalez.
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