Ingenious!
Heinz has figured out how to clean up the messy pairing of hot crispy fries with slippery, hard-to-open ketchup packets. Just add a pull-out pocket to the cardboard fry box for the condiment.
Heinz on Tuesday unveiled the Heinz Dipper, a redesigned fries container with a built-in ketchup compartment engineered for dipping on-the-go. The goal of the new design is to eliminate those “oops” moments — a ketchup packet (or Mayo if that’s your preference) refusing to open, or worse, exploding upon opening.
“As more eating occasions happen away from home in drive-thrus and on-the-go moments, the Heinz Dipper is a fun and relevant way to innovate to meet fans where they are and strengthen our role in their everyday lives,” Nina Patel, vice president, Global Heinz Brand, with Kraft Heinz Company, said in a statement.
The company said its patent-pending Heinz Dipper containers are rolling out at select restaurants and sports stadiums this week (while supplies last), and will also debut globally across eleven countries, including in multiple US cities (locations include Fat Sal’s in LA, Devil Dawgs in Chicago and Lucky’s Hot Chicken in Dallas), and in Canada, Mexico, Brazil, Germany, Italy, Portugal, Philippines, China and Kuwait.
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