Weird? Genius? Or both? You decide where ketchup-themed luggage fits in.
Heinz and backpacks and travel accessories brand, Herschel Supply Co., have teamed up to create a limited-edition collection of ketchup-inspired luggage.
The brands said the idea was inspired “by the quarter of Gen Z and Millennials who pack their own condiments when dining on-the-go.”
The Herschel x Heinz collection includes a medium hardshell luggage (priced at $330) and the large carry-on hardshell option (priced at $280), both in the classic ketchup red color.
The playful design also features a cheeky “tear here” design on the outside to mimic a ketchup packet, Heinz ketchup packets printed on the inside liner fabric, a pocket to hold actual ketchup packets, and a removable belt and luggage tag in the shape of Heinz ketchup packets.
“To our condiment-obsessed fans, ketchup is a non-negotiable on their packing lists,” Jacqueline Lanphier, senior brand manager with Heinz, said in a statement. “Whether they are stashing packets in their carry-ons or including a full-sized bottle in their checked bags, this collection celebrates fans’ loyalty and passion for going all in on the things they love no matter where their adventures may take them.”
The ketchup luggage collection is available online at www.herschel.com in the US and Canada.
