This Lowe's tote bag made us sit up and zoom in
It popped up on my feed. Its classy toile pastoral scenic design caught my eye. So I zoomed in to carefully study the bag. Hidden amid the trees was a little blue and white house with the word “Lowe’s” on it. Wait, what?
Lowe’s LOW 0.00%↑, the home improvement chain synonymous with selling power equipment, washer-dryers, plumbing fixtures, hardware repair sets and wall paint threw a curve ball with this tote bag, which has an alluring LoveShackFancy-like vibe to it, but without the hefty price tag.
On its website, Lowe’s describes the multi-purpose, limited-edition $20 canvas tote bag as perfect for stuffing with groceries, books, beach day items, or just every daily essentials.
One other idea: a gift for Mother’s Day.
Lowe’s hasn’t yet made a solid play at attractive, affordable totes. But this toile one is pretty enough to possibly even win over a few hardcore Trader Joe’s tote bag loyalists.
Trader Joe’s $2.99 canvas tote bags have a global cult-like following. They trigger lines of fans queuing up even before stores open and sell out quickly as soon as new stock arrives.
I reached out to Lowe’s about its new toile tote to find out if this one is potentially the first in a new collection of upcoming eye-catching totes from the retailer.
Lowe’s told Bagable.com that the retailer will indeed have another new tote pattern to follow the blue toile design, and that it will launch at the end of June.
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