This Lowe's tote bag made us sit up and zoom in
It popped up on my feed. Its classy toile pastoral scenic design caught my eye. So I zoomed in to carefully study the bag. Hidden amid the trees was a little blue and white house with the word “Lowe’s” on it. Wait, what?
Lowe’s LOW 0.00%↑, the home improvement chain synonymous with selling power equipment, washer-dryers, plumbing fixtures, hardware repair sets and wall paint threw a curve ball with this tote bag, which has an alluring LoveShackFancy-like vibe to it, but without the hefty price tag.
On its website, Lowe’s describes the multi-purpose, limited-edition $20 canvas tote bag as perfect for stuffing with groceries, books, beach day items, or just every daily essentials.
One other idea: a gift for Mother’s Day.
Lowe’s hasn’t yet made a solid play at attractive, affordable totes. But this toile one is pretty enough to possibly even win over a few hardcore Trader Joe’s tote bag loyalists.
Trader Joe’s $2.99 canvas tote bags have a global cult-like following. They trigger lines of fans queuing up even before stores open and sell out quickly as soon as new stock arrives.
I reached out to Lowe’s about its new toile tote to find out if this one is potentially the first in a new collection of upcoming eye-catching totes from the retailer.
Stay tuned!
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