GenZers are getting hitched and putting their own stamp on wedding trends💍
Out with small, intimate and cookie-cutter and in with big, unique, and even quirky weddings. GenZers are the newest “I do” generation and they’re putting their own stamp on their nuptials.
As the oldest GenZers (already in their late 20s) plan their weddings, they’re prioritizing “fun,” not only for themselves but more so for their guests, and creating a highly personalized celebration as top goals for this milestone life moment.
In fact, 68% of newlyweds said they wanted guests to feel like they’ve never been to another wedding like theirs before, and nearly 50% described their top wedding worry as fearing their guests wouldn’t have fun.
These were among the findings from The Knot’s 2025 Global Wedding Report, which surveyed more than 33,000 newlyweds across eight countries for insights into how they approached their wedding planning.
“Weddings have become an opportunity for couples to share themselves and their love stories with their guests and also surround themselves with people who have supported them and bring them into the fold on this important day. This increasingly is fueling a desire to create a more guest-focused celebration,” Lauren Kay, executive editor at The Knot, a leading wedding planning and wedding vendor marketplace, said in an interview with Bagable.com
Gen Z, the findings showed, are now most actively defining wedding trends. In the US, one in three couples using The Knot are GenZers. In India, the number of Millennial weddings are declining, while Gen Z weddings are increasing at a robust pace, a trend also mirrored in Brazil and Spain.
While smaller celebrations became a hallmark of pandemic-time weddings, that trend has reversed.
The survey indicated that couples are again embracing bigger gatherings, with the average guest size at 116 in the US (where the average cost of a wedding is about $33,000), 116 in Spain, 140 in Mexico, 121 in Brazil and 330 in India.
“Couples are not only hosting larger weddings in the US, they are hosting multi-day affairs,” said Kay. “There’s this desire to celebrate, to let loose and bring back that joy and passion that the covid years kind of took from us.”
Younger couples also picked sustainability and personalization to be memorable aspects of their wedding. In the UK, for example, a top trend for weddings is using eco-friendly decor.
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“Sustainability has been a focus in a lot of countries outside of the US for some time. It’s exciting to see it come more the forefront of the conversation with US couples, thanks to Gen Z’s influence,” said Kay.
“From a personalization standpoint, there are really cool, sometimes wacky, wild and wonderful themes that couples are coming up with, such as Neon Peacock and Tropical Star Wars,” she said. “It’s about couples empowering their moment and turning it into something very unique and personal to them.”