Fast & furious: Whatnot crosses 1 billion orders
As the live-streaming shopping marketplace hits a major milestone, Whatnot said its platform is selling 20 items every second.
Whatnot, the live-streaming shopping platform, has come a long way from only selling these little toys called Funko Pop when it launched live shopping in the summer of 2020. Fast-forward six years later, the business just hit one billion orders across hundreds of product categories — from toys, fashion and coins to handbags, sneakers and even live plants.
“One billion orders is a huge moment for Whatnot, but it all comes back to our community,” Eric Shemtov, vice president of category management with Whatnot, told Bagable.com.
“Every order starts with a seller hosting a live show, and buyers connecting with them through shared passions. As our community and platform have grown, we remain focused on helping more sellers build businesses here, and providing Whatnot users more reasons to keep coming back,” he said.
Whatnot, in a recent company blog post, said the platform sells 20 items every second. Fashion is its biggest category by order volume, and that buyers who flock to Whatnot are eagerly shopping across product categories, a behavior that it noted is up 170% over the past year.
According to Whatnot’s “2026 State of Live Selling Report,” which pulls data from thousands of live sellers across the US, UK, France, and Germany, the company said the live shopping market reached an estimated $22 billion across North America and Europe (with Whatnot accounting for as much as 60% market share).
Last year, Whatnot sellers pulled in $8 billion in live sales, the report said, more than double from the prior year. On its platform, one in eight Whatnot sellers operates full time, up 20 percent year over year, and sellers who go live three to four times a week log an average of more than $13,000 in monthly sales.
Among its fastest-growing categories are lifestyle products that cater to fashion, beauty, electronics, and jewelry buyers.
“This is just the beginning and we’re looking forward to bringing the power of live shopping to even more categories and markets,” said Shemtov.
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