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Squishmallows perfume? Why not
The viral plush toy brand is coming for tween fans in a different way. It just landed in Ulta stores as a new line of vanilla and fruit-inspired…
Oct 10
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Parija Kavilanz
Ace Move: Mattel honors tennis champion and advocate Venus Williams with a new Barbie
Mattel on Wednesday unveiled a new Barbie that honors tennis champion Venus Williams as both a trailblazer on the court and a fierce advocate for gender…
Aug 13
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Parija Kavilanz
3
Labubu fever hits the supermarket aisle
Labubu mania is in full force and there’s just no escaping it.
Jul 10
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Parija Kavilanz
3
LeBron James makes history and Barbie has something to do with it
The fit has to be on point when you enter Barbie’s world, even if you’re LeBron James.
Apr 9
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Parija Kavilanz
3
$1.25 Ferraris are back
Hot Wheels Ferraris return after a long absence
Apr 7
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Bagable.com
1
'Sticki Rolls' has device-loving kids mesmerized. Plot twist: there's no tech in it
With a name that can fool you into thinking it’s a new type of candy, “Sticki Rolls” has caused a stir in the toy industry and a frenzy among today’s…
Mar 4
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Parija Kavilanz
1
China tariffs: An opportunity for this Idaho toymaker's 3D-printing setup
Paul Young, who owns a small-scale toy business in Idaho with a wildly successful product — thanks to TikTok — has analyzed the potential impact China…
Feb 21
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Parija Kavilanz
4
Aldi's new toy drop, with a mini store shopping cart, has fans obsessed 🛒
To its superfans, Aldi can do no wrong with whatever it sells — bottled beverages, canned vegetables, fresh produce, bags of snacks, or even toys.
Feb 17
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Parija Kavilanz
1
Ahead of Easter, maker of viral egg decorator toy is caught between China tariffs and egg price surge
Easter is a very big deal for Curtis McGill and Scott Houdashell, inventors of the ‘Eggmazing Egg Decorator,’ a battery-operated toy with a unique…
Feb 7
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Parija Kavilanz
3
Hot toys of 2024: Comeback of the classics - Chicken Dance Elmo, Hatchimals & Furby
Plus, the retro tech revival seeps into toys and tiny collectibles are still captivating kids and "kidults."
Dec 19, 2024
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Parija Kavilanz
2
EGOT winner Rita Moreno gets her own Barbie
Rita Moreno is an icon.
Nov 19, 2024
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Parija Kavilanz
Could this be -*gasp* - the Christmas of “Skibidi Toilet?”
Ask any kid 12 and older and you’ll get either a full thesis or at least some kind of garbled explanation about this strangely-named concept called…
Nov 9, 2024
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Parija Kavilanz
3
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