Hot Toys

Mattel is ready to race with Lego with Brick Shop cars

By contributing writer Peter Valdes-Dapena

20 hrs ago • Bagable.com

Trading cards fueled buzz at Toy Fair 2026

There’s a major trading cards boom happening right now.

Feb 18 • Bagable.com

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The toy industry is growing as 'you're never too old' shoppers drive sales

The toy business has shaken off a slump.

Feb 13 • Parija Kavilanz

Squishmallows perfume? Why not

The viral plush toy brand is coming for tween fans in a different way. It just landed in Ulta stores as a new line of vanilla and fruit-inspired…

Oct 10, 2025 • Parija Kavilanz

Ace Move: Mattel honors tennis champion and advocate Venus Williams with a new Barbie

Mattel on Wednesday unveiled a new Barbie that honors tennis champion Venus Williams as both a trailblazer on the court and a fierce advocate for gender…

Aug 13, 2025 • Parija Kavilanz

Labubu fever hits the supermarket aisle

Labubu mania is in full force and there’s just no escaping it.

Jul 10, 2025 • Parija Kavilanz

LeBron James makes history and Barbie has something to do with it

The fit has to be on point when you enter Barbie’s world, even if you’re LeBron James.

Apr 9, 2025 • Parija Kavilanz

$1.25 Ferraris are back

Hot Wheels Ferraris return after a long absence

Apr 7, 2025 • Bagable.com

'Sticki Rolls' has device-loving kids mesmerized. Plot twist: there's no tech in it

With a name that can fool you into thinking it’s a new type of candy, “Sticki Rolls” has caused a stir in the toy industry and a frenzy among today’s…

Mar 4, 2025 • Parija Kavilanz

China tariffs: An opportunity for this Idaho toymaker's 3D-printing setup

Paul Young, who owns a small-scale toy business in Idaho with a wildly successful product — thanks to TikTok — has analyzed the potential impact China…

Feb 21, 2025 • Parija Kavilanz

Aldi's new toy drop, with a mini store shopping cart, has fans obsessed 🛒

To its superfans, Aldi can do no wrong with whatever it sells — bottled beverages, canned vegetables, fresh produce, bags of snacks, or even toys.

Feb 17, 2025 • Parija Kavilanz

Ahead of Easter, maker of viral egg decorator toy is caught between China tariffs and egg price surge

Easter is a very big deal for Curtis McGill and Scott Houdashell, inventors of the ‘Eggmazing Egg Decorator,’ a battery-operated toy with a unique…

Feb 7, 2025 • Parija Kavilanz

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